October 31, 2006
In this
issue:
* Happy Halloween
* Secrets Of An Auction Rebel
* Yanik Auctions His 2004 Mercedes-Benz SL-Class SL55 AMG
* $172.4 Billion In 2005
* Poster Appraisal Site Opens Its Doors
* And, If You Need Your Baseball Cards Appraised ...
* "Rock Around The Clock" and "Goodness, Gracious, Great Balls Of Fire!"
* Everyone Needs To Feel Secure
Happy Halloween!
I personally adore Halloween. It's a wonderful, spooky, fun day. So all you goblins, witches and things-that-go-bump-in-the-night have a wonderful day. And don't make yourself sick on candy! :-)
Secrets Of An Auction Rebel
Next Monday, November 6, we are introducing a new CD called "Secrets Of An Auction Rebel". Why this name? It's because I AM an auction rebel. See, eBay runs their site solely for the benefit of eBay. Nothing at all wrong with that - it's exactly what we would do in their place.
BUT - eBay's best interests, and your best interests (and mine), aren't necessarily the same. In fact, often they aren't the same.
So I choose to act in a way that is best for my business - and you should, too. I am sometimes asked why I'm not an eBay Certified Provider (ECP). I could be. It wouldn't be hard. But I choose not to do so. Why? Because there are all kinds of eBay rules and restrictions that apply if you are an ECP. And I don't want to follow those extra rules.
So what's on this CD? There are many, many classes that are brand new - information that I don't usually share. For instance:
What To Do When Your Fabulous, Wonderful Auction Stuff DOESN'T Sell!
Obviously, the best place to start is by doing your market research, in advance, so that you don't find yourself in this situation. For instance, here is an auction for a DeWalt Heavy Duty XRP 18Volt cordless jig saw. If you were offered these, would you know how to decide if it was a good item to sell on eBay?
Other ideas include:
+ Discover why you might want to RAISE your raise price when your widget isn't selling!
+ Know the three criteria that will tell you when to persist with a product and when to give up
How To Put Audio
Recordings On Your Auction Listings
[Includes software]
It's no big news that the day of audio and video auctions has arrived! Ever since the number of computer users with high speed connection passed the 50% mark, multi-media auctions and websites have gone wild.
To put audio on your auctions, you need three things:
1. The how-to knowledge
2. Software for making your recording
3. Software to post your recording on your auction listing or website/web store - this software normally sells for $47
This class clearly explains how you can do make and post audios and provides the software to post your recording. We own the rights to this software and can give it away to you so it is included on the CD. We don't own the rights to the recording software, but we recommend the one we use - and it's only $29.95.
There are services on the Net that will allow you to make recordings online - but they either have a monthly charge or they have a monthly charge & charge per recording, as well.
This is a waste of money!
Making your own recordings is simple and you should take advantage of this 21st century technology.
Today:
audio gives you an advantage
Someday soon: audio will be common and those
who don't have it will be at a disadvantage
Either way, you need to start recording immediately.
A 7 Figure Per
Year eBay Seller Explains His
Simple & Efficient Shipping System
This audio interview is a real gem! Todd Taylor, a $1,000,000+ eBay seller, explains his shipping system. Todd's system is sooooooooooo smooth that it's almost easy to ship products. He explains:
+ How to get free boxes
+ How to print mailing labels on your computer
+ How to get packages picked up for FREE
+ How Todd prevents a dishonest buyer from whining, "I didn't get it - I want a refund" (and he does this for free)
+ Know the one European country you should avoid like the plague (Todd will no longer sell here even though he formerly mailed multiple packages each week)
+ Learn an extremely easy way to know to know which countries you can safely sell to
Why Most Sellers FAIL On eBay - And Why YOU Don't Have To
This is an extremely powerful class! It's true that most sellers on eBay FAIL. If you don't understand why this is so, how can you avoid being one of them?
+ Learn the one "magic" principal
that can change your thinking and remedy the eBay failure problem
forever
+ Learn dead simple ways to make
more money from each customer
+ How to make the bargain mentality of eBay buyers work
FOR you, rather than AGAINST you
+ How to get buyers to pay you
to advertise to them
There's much more, including more classes, a reference section and a special lesson taught by Lisa Suttora of WhatDoISell.com. And ...
For 3 Days Only: Special Bonus Items & A Price Reduction
BONUS #1: Learning From The Best
We need to learn from the best advertisers on the net and TV and here is a lesson we can learn from Winsor Pilates. I don't know if Mari Winsor's pilates is the best, but her advertising certainly is.
BONUS #2: A Conversation With Todd Taylor
Todd discusses all kinds of issues with a group of students, including what he sells, why he chose it and thoughts on success.
BONUS #3: Redirecting Methods
This AV was recorded by our technical expert, Jeremy, and it explains how to 'redirect' your links so that no one can identify them. This is especially important for affiliates to prevent"hi-jjacking" of your affiliate commissions.
BONUS #4: Traffic Boost News Ticker
This is one of those 'scroller' type programs that allows news (or whatever you want to include) to run across your computer screen. Sells for $69 online.
BONUS #5: Yahoo Store Profits
My friend Andy Jenkin's book is THE classic book on Yahoo stores and Andy has become quite wealthy by following his own advice.
BONUS #6: Impact Popups
This cool little utility will create 'unblockable' ads that can appear anywhere you wish on your pages. Eventually, someone will figure out how to stop them, exactly the way they did with popup windows. But for now, they work.
BONUS #7: Special, Special Bonus: worth $299!
| By now,
you've probably heard a piece of software called Techsmith Camtasia
(price $299).
Camtasia allows you to make a video of your computer screen while you talk, thus also including audio (it's what we used to record all these classes). So what? Well, videos are POWERFUL on the internet. They allow you to "rise above the noise" of words and emails and allow you to be more personal with your visitors or subscribers! John Reese, Frank Kern, and many other marketers have personally accredited this tool to making them THOUSANDS of dollars. They tell you, "If you don't have it, go buy it NOW." What's the problem? Well, it's a bit pricey at $299. There are lots of people buying it at that price. But you don't need to pay $299. You see, an earlier version of Camtasia was released under General Public License which means you can download it for FREE. Why doesn't everybody download the freebie instead of paying $299 for Camtasia? That's because there are two MAJOR FLAWS with the older program... 1. Output
Flash videos DON'T WORK in Firefox or Netscape. This is a HUGE problem
for internet marketers, who don't want to frustrate users or prevent
users from watching their "videoized" sales letters! Considering just
Firefox 2. There's no "redirect to URL after playing' option for your output Flash videos. John Reese says he was the first internet marketer to use this awesome feature in (the $299) Camtasia. This feature will redirect the viewer of the video to the URL of your choice when the movie ends. So you can make a video demonstrating a product or service and redirect your viewer immediately to the URL to buy! (This greatly increases conversion rates). But the old software doesn't have this option. We've fixed these two problems. We paid a programmer to edit the code under GPL license so that these two problems are FIXED. Output videos can now be viewed in Firefox AND can be redirected to a custom URL upon the end of the clip! For those of you who don't want to pay for Camtasia, a must-have tool in any marketer's toolset, now you have the opportunity, without the $299 sticker shock. |
In addition to these special
goodies,
the price
will be lowered from $99 to $79
Promotion begins:
MONDAY, NOVEMBER 6 at 5AM Eastern.
Promotion ends:
WEDNESDAY, NOVEMBER 8 at 10 PM
I will send a reminder email on Monday morning.
Yanik Auctions His 2004
Mercedes-Benz
SL-Class SL55 AMG
When I went to London in September I spoke at Yanik Silver's "underground" seminar. He told me that he'd ordered an Aston Martin and had been waiting for nine months for its delivery (I didn't want to tell him that I wouldn't know an Aston Martin if I was standing next to it. :-)
Yanik's gorgeous new car finally showed up and he's now auctioning off his old slummobile: a silver Mercedes-Benz, SL-Class SL55 AMG. Take a look at it here. He's only got 8,000 miles on it. At last ... someone who drives less than I do.
Another Way To Become "Verified" On PayPal
If you buy or sell on eBay, you are certainly familiar with PayPal. There are benefits to being verified with PayPal. Up until now, the only way that could happen is that members who wanted to be verified had to add a bank account, and then confirm that bank account through a random deposit process that takes 2-3 business days.
However, eBay has added a new way which is an application for a PayPal credit card. If your application for the PayPal Plus credit card is approved, your account will automatically be verified on PayPal. This option is faster, plus it eliminates the bank account requirement, which has been a barrier for some members.
$172.4 Billion In 2005
Forrester Research is THE place to look for research on the Web. According to Forrester:
+ US online retail sales, 2005: $172.4 billion
+ Predicted US online retail sales, 2010: $328.6 billion
+ Predicted US online shopping homes: 55 million
+ Number of shoppers who have abandoned an online shopping cart: 88%
+ Customer satisfaction in brick-and-mortar stores:
70%
+ Customer satisfaction with online stores: 26%
(Oops!)
+ Average conversion rate online: 2.6%
Poster Appraisal Site Opens Its Doors
A new site that appraises the value of old posters has just opened its doors. It's run by an appraiser for the Antiques Roadshow, so if you come across any old goodies in Aunt Matilda's attic, here is the place to go. Currently appraisals are free, although we certainly can't expect them to remain that way.
According to their press release, "The prices of vintage film, travel and war posters has been escalating at a rapid rate over the past year, with several examples of large format advertising and propaganda ephemera selling for hundreds of thousands of dollars while a wide variety of posters are routinely selling in the ten to fifty thousand dollar range."
http://www.posterappraisal.com
And, If You Need Your Baseball
Cards Appraised ...
CardPricer.com bills itself the "home of the Web’s most comprehensive baseball card pricing guide" and recently announced that it has accepted $100,000 in venture capital from private investors.
CardPricer allows collectors to research cards, view their collection and access baseball card prices based on actual transaction history from auction houses, marketplaces, vendors and independent sellers.
"Rock Around The Clock" and "Goodness, Gracious, Great Balls Of Fire!"
Wow - autographs of:
* Buddy Holly
* Bill Haley and the Comets
* The Everly Brothers (signed by Don and Phil Everly)
* Jerry Lee Lewis
Perhaps my favorite recording is a rare one of ""Bee-Bop-A-Lula" with Elvis and Jerry Lee. I like Elvis' singing better, but Jerry Lee can surely play that piano!
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=290044653186
From Our Humor Department ...
"Everyone needs to Feel secure!"